How the years of professional experience of Lasha Vepkhvadze and Tata Kenkadze evolved into an independent business, establishing a young Georgian company as a rising star in the event industry.
Event planning is about much more than beautiful decorations, floral arrangements, and carefully selected music. It is the art of transforming people’s emotions, wishes, and dreams into one unforgettable experience. It was precisely this philosophy that inspired the creation of Georgian Event Collection—a company born from the shared vision of two friends, years of hands-on industry experience, and a strong belief in their own potential.
How It All Began
The story of Georgian Event Collection officially began in December 2024, although its foundations had been laid through years of professional experience. Co-founders Lasha Vepkhvadze and Tata Kenkadze had worked as event managers for several years, gaining extensive industry knowledge, practical expertise, and a deep understanding of what it takes to execute successful events. Eventually, this experience inspired them to take a bold leap forward.
“Tata and I had been working as event managers for years. At some point, we realized that we had the experience, capabilities, and, most importantly, the desire to create something of our own, a company with its own vision, identity, and distinctive style,” recalls Lasha Vepkhvadze.
An unexpected opportunity helped turn their idea into reality when a close friend, preparing to move to the United States, decided to sell the inventory from their event business. Seizing the moment, Lasha and Tata purchased the initial inventory, developed their first design concepts, and began working on active projects within just a few weeks. For Tata, establishing the company represented more than launching a business—it was an opportunity to build an organization guided purely by their own creative vision and high professional standards. Leveraging their established network, they attracted their first clients without needing major advertising campaigns.
2025: Discovering a Distinctive Creative Identity
The year 2025 marked a crucial evolution in the company’s identity. While Georgian Event Collection initially focused primarily on event decoration and styling, the founders maintained a much broader vision. Their goal was not simply to set up aesthetically pleasing spaces, but to design celebrations that possessed character, warmth, and individuality.
“Creating beautiful decorations alone was never enough for us. We wanted every event to have its own character, emotion, and story. Repeating the same designs over and over again was never our ambition,” explains Lasha.
This ethos shaped their signature aesthetic: fresh flowers, natural greenery, harmonious color palettes, and meticulously planned details. The team focused on environments where every element seamlessly contributed to a unified theme. Combining creative imagination with meticulous execution, the demand for their services grew alongside their confidence, allowing them to embrace increasingly ambitious artistic concepts.
2026: Evolving into Full-Service Event Management
The year 2026 ushered in a transformative new chapter. Drawing on their extensive backgrounds, Lasha and Tata decided to expand beyond styling and take full responsibility for end-to-end event production. Venue selection, concept design, floral production, entertainment, choreography, technical coordination, and showstopping closing moments all became part of their comprehensive offering.
Both founders recognized that a truly memorable event relies on the flawless synchronization of countless moving parts. Their strategic shift paid off: approximately 90% of the events organized in 2026 utilized their full-service management. With nearly 90 completed events in their portfolio, every milestone represents far more than a statistic, it reflects a story of trust, responsibility, and professional growth.
The Privilege of Being Trusted with Life’s Most Important Moments
For the founders, the most meaningful aspect of their work remains the deep relationships built with their clients. Planning a wedding or milestone celebration carries extraordinary emotional weight, as these occasions represent some of the most sacred moments in a person’s life.
“When someone trusts you with one of the happiest days of their life, it is an enormous responsibility. It is difficult to put into words the emotions we experience when a grateful couple thanks us after their celebration. These moments give us strength, motivation, and the desire to achieve even more with every new project,” says Lasha.
Success for Georgian Event Collection is measured not just by a finished setup, but by the genuine happiness of their clients and the lifelong memories created for every guest present.
Individuality as a Core Philosophy
At the heart of the company’s operations lies an absolute commitment to individuality. The founders firmly believe that a wedding should never follow a generic, pre-packaged formula. Because every couple possesses a distinct personality and story, every detail, from the musical flow to the floral color story, should directly reflect them.
“Our first conversation with a couple almost always begins with one essential idea: their wedding must be personal and unique. We do not simply want to create a beautiful event. We want both the couple and their guests to feel the thought, effort, and passion behind every detail,” Lasha notes.
Tata’s complementary approach bridges high aesthetics with practical organization, ensuring every creative concept is grounded in seamless logistical execution. Whether through organic textures, custom lighting, or unconventional design challenges, individuality drives their creative process from the initial consultation to the final dance.
Behind the Success: Dedication, Sleepless Nights, and Teamwork
Behind two years of rapid growth lie countless hours of preparation, tight deadlines, complex decisions, and late nights. Yet every obstacle has fueled the founders’ growth and reinforced the strength of the team they have assembled.
“We have learned an incredible amount during this journey. There have been countless sleepless nights, difficult decisions, and moments of enormous responsibility. But when you see the results, you realize that every minute was worth it. I am especially grateful to our team, because none of these achievements would have been possible without them,” shares Lasha.
The partnership between Lasha and Tata stands as a testament to mutual trust, shared ambition, and respect for their industry peers. Operating in a market rich with talent, Georgian Event Collection continues to distinguish itself through creative originality, uncompromising quality, and deeply personal client relationships.
The Next Chapter: Scaling Towards the International Stage
As the 2026 event season concludes, Georgian Event Collection is already setting its sights on the future. Looking toward 2027, Lasha and Tata are planning larger-scale productions, continuous skill refinement, and global expansion.
“We will never consider our current achievements to be the final destination. We will always strive to create more inspiring, more sophisticated, and more ambitious projects. I am confident that, together with the team Tata and I have built, we will reach an even greater stage in the near future,” Lasha emphasizes.
Their long-term ambition is clear: to elevate Georgian Event Collection to international standards and showcase Georgian design excellence on the world stage.
What began as a shared dream between two friends has matured into a thriving enterprise defined by purpose and passion. As they look toward an exciting future, their core promise remains unchanged: Every event should be unique. Every detail should be intentional. And every emotion should become an unforgettable memory.